Sunday, November 13, 2011

What is the Kuwa Branch

What in the world is a Kuwa Branch?

An initial, educated guess might lead one to think that it is some sort of Central American tree branch found somewhere in the Amazon.  Well, not quite.  A Kuwa branch is actually a decorative accent piece used in traditional and contemporary settings.  You've seen them plenty of times in furniture stores, office settings and hotel lobbies.

So why name a health and wellness advocacy blog after a decorative accent?  The design is what garnered the appeal of the name.  By definition a Kuwa branch is described as a, "relatively thick branch and are known to have a dramatically contorted form, making it a popular and versatile accent.  Similar to design like the Kuwa branch, this blog is to provide opinion to generate discussion from all angles about certain items impacting the field of fitness, health and wellness.

My business partner and I are not only vested in taking stock in our own healthy lifestyles, but what motivates us to generate active and lively discussions about industry trends, lifestyle change suggestions and anything else tied to wellness is the fact that there are a lot of "smokin mirrors" and very little visibility on how the consumer feels.

Being a fitness aficionado and being involved with healthcare in multiple capacities professionally, when it is all said and done, I am for the people.  I am pro consumers wanting to make a difference in their lifestyle without having to have the constant bombardment of wondering if a pill will truly make them look better.

Finding a solution that works for you is what is important to me.  There are a dime a dozen of fitness experts and fitness advertisements swearing that the "latest and greatest" will help you achieve your fitness goals.  It's time to get the opinions of the actual consumers and to hear what the "average Jane or Joe" has to say.  This blog is the "occupy fitness"movement.

My friends, this blog only survives on commentary and back and forth.  Feel free to say "Your opinion is completely off base" or "Wow, that makes total sense."  Check in frequently.  The whole idea behind this platform is to hear from you, the consumer and to empower those who want to improve their lifestyles.

Happy Reading!

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